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Tails & Sales

Saturday, April 17, 2021

Event Overview

Don’t leave them at home! Your furry friends are always welcome in the Historic District, especially for this year’s ALL-NEW event, Tails & Sales! This event is filled with cocktail trails, sales and so much more, from your favorite downtown merchants. Costume competitions and even a virtual dog run will complete this exciting new event! The Downtown is going to the Dogs on April 17th!

DISCLAIMER: Dogs can be unpredictable in their nature. For this reason there is always a risk with any animal, known or unknown. The Downtown Bethlehem Association assumes no responsibility for any incidents that occur during our event. Please be sure to keep your pups on their leashes at all times. 


“Vark & Bark” Virtual Doggie Dash

Join us for our FIRST EVER Virtual Race! Sponsored by Aardvark Sports Shop, “Vark & Bark” will take place virtually on the morning of Saturday, April 17th, to kick off Historic Downtown Bethlehem’s newest event: “Tails & Sales”.

Runners looking to participate in the virtual Vark & Bark race must be accompanied by their pups. This will be a one-mile race. Participants will have thirty minutes to complete the mile. Runners will be responsible for defining their mile, logging onto the virtual call using the Zoom app, and completing the mile with their pup. Sponsors and surprise guests will join our race during the half hour.

Registration will go live on 2/26/2021. Registration is $20.00. Register using the form below. All runners will receive their virtual race link provided in their email confirmation following registration. The link and instructions will be emailed out a second time prior to the race. The morning of Saturday, April 17th, all will log on at 8:45AM. The race will begin at 9:00AM sharp, and will end at 9:30AM. Following the race, all participants can head over to Aardvark Sports Shop, located at 559 Main Street, to pick up their Doggie Bags. Each participant will receive a t-shirt and a surprise for their pup. Bags will be available for pick up for one week prior to the race and may pick them up at Aardvark Sports Shop, located at 559 Main St.

*Participants will pre-register starting 2/26/2021 on our website. From 4/10/2021 through 4/16/2021, runners will visit Aardvark Sports Shop to pick up their Doggie Bag, complete with t-shirt and matching bandana, and some swanky doggie treats! Participants will receive a zoom link in their inbox, the days leading up to the run. The run beings via zoom on 4/17 at 9AM (registration at 8:45AM). This 1-mile / 30 minute run will be on a course that you’ve designed at home. Cost to enter is $20.00.


Canine Costume Contest

Enter to win! Submit a pic of your pup in their BEST costume. The Top 5 with the most votes will be invited to visit us for a LIVE awards ceremony outside of Aardvark Sports Shop at Tails & Sales on 4/17/2021 at 11AM!

*Enter our contest from 2/26/2021 through 3/14/2021. Simply take a pic of your pup in their best costume, and upload the pic when you enter! Voting will begin on 3/19/2021 through 4/14/2021. Cost to enter is $5.00


The Barking Lot

This area of Main Street (at the 1750 Smithy – across from Musselman Jewelers) will serve as our Barking Lot. Visit with The Center for Animal Health and Welfare and meet some rescues! This area wouldn’t be complete without additional vendors that will supplement the shopping experience on Main and Broad Streets.


Cocktail Trail

Fetch your to-go cocktail samples for your flight carrier, from 12 participating merchants while you shop and stroll throughout the Historic District. Various water stations will be available for your pups to fill up too.

*A complimentary Shopping Pass will be included with the purchase of all Cocktail Trail Passports ($10 without passport).  Cost to participate in the trail is $45.

Fill out your information below to order.


Shopping Pass

For those looking to do a little shopping while in town, visit participating merchants to save on your favorite products! Shopping passes are $10 for purchase – you can receive over $1,000 in savings!

*The Downtown Bethlehem Association is proud to announce that proceeds from this event will benefit The Center for Animal Health and Welfare.


Tails & Sales is now sold out!

Participating Merchants and Restaurants

  • Hyatt Place Bethlehem
  • The Gem Shop
  • Christmas City Spirits
  • McCarthy’s Red Stag Pub
  • Seasons Olive Oil and Vinegar Taproom
  • Hand Cut Crystal/Bethlehem Christmas Shoppe
  • Moravian Book Shop
  • Musselman Jewelers
  • Historic Bethlehem Museums & Sites
  • ArtsQuest/Platz
  • Plants + Vintage
  • Franklin Hill Vineyards


Fake Event Tickets

Please be advised that we ONLY sell tickets through our website. Do not trust any third party trying to sell you tickets, especially through the comments section of our event. We do our best to remove these posts immediately. The Downtown Bethlehem Association will not be responsible for any third party sales.


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Use the form to reach out to us if you have any questions! The Downtown Bethlehem Association works with the downtown businesses to give you the best experience when you visit.

74 W. Broad Street, Suite 240
Bethlehem, PA 18018




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